Flor Pereira:”Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”

Meet Flor: Chic Latin Blogger sharing her audvice on Fashion 
& following your heart.
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Fashom: Where are you from?
Flor: My name is Flor Pereira and I am from Buenos Aires, Argentina.
Fashom: What do you do for a living?

Flor: I am a lawyer, but I am currently working as a full time blogger and youtuber.

Fashom: What’s your general sense of style? Do you like sticking to a certain style or exploring new styles?

Flor: I think my sense of style has been changing and evolving throughout the years.

Nowadays I try to wear what I like and what I feel confortable in, and that sometimes means to stick to a certain styles and other times it means I get to explore new ones.
Fashom: Do you think your cultural or religious (if any) background has influenced your style?

Flor: I think that coming from Argentina has sort of influenced my style. People in Argentina are often too worried about what other people might or will think of their style instead of wearing just whatever they feel like wearing.I think I have finally overcome that.


Fashom: Who would you say is your biggest fashion inspiration?

Flor: No one in particular but street style in general.I love watching what normal people walking down the street are wearing.

Fashom: What made you decide to start blogging?

Flor: I really don’t know hahaha. I just wanted to have a “personal space” where I could write and post and share whatever I felt like doing and they pennylaneblog.com was born!

Fashom: Do you think the perception of social norms and mainstream media have constrained people from expressing themselves through their looks?

Flor: To the contrary!I think that nowadays people are overlooking social norms way more than they used to, and media -social media in particular- has helped to create a big online community where you can be you and that is celebrated rather than hidden.

Fashom: How have you overcome such constraints? What can people do to overcome these constraints?

Flor: Overcoming such constraints is not easy.You have to stop listing to what other people have to say about your style and dress in any way you feel like doing. Be confident!

Fashom: Favorite fashion magazine/instagram page?

Flor: I am suscribed to Vogue US, and I read both their print and online version.

On Instagram I follow a lot of bloggers whose style I absolutely love, but if I had to pick one right now it would be Danielle, from @weworewhat.
Fashom: What are some of your current fashion obsessions?

Flor: Right now I am crazy about chokers, crop tops, bomber jackets and ripped jeans with patches.

Fashom: Who is your celebrity crush?

Flor: Kendall Jenner.I really like her off-duty style.


Fashom: What is the best advice you have received about being true to yourself?

Flor:Probably just that: “be yourself”. People love (and can tell) when you are authentic and speaking from the heart.

Fashom: Name your top 3 favorite brands?

Flor: H&M, Zara and Levi’s.

Fashom: Favorite quote?

Flor: I have so many I can think of! But I really love one from Steve Jobs speech at Stanford: “Your time is limited, so don’t waste it living someone else’s life. […] Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

 Follow Flor on FASHOM @Flopereira
Check our Flor’s Instagram @Flopereira

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