What is Fashom?
FASHOM is a mobile social platform that celebrates self-love through everyday unique styles of real people around the world. This community we’re building is about sharing and exploring global fashion by real people — no filters, no photoshop, no retouching.
Why are we doing?
We recognize that many of the images on today’s most popular social media platforms are altered and enhanced in some way to create a more “perfect” look. These “perfect” images can be intimidating, and promote an unrealistic ideal of self-image. Unlike other fashion-oriented platforms where users feel they have to meet a certain aesthetic criteria in order to post, Fashom offers a platform where people don’t have to be intimidated by professional-looking pictures and where you don’t have to feel shy about posting your style.
Who are we?
We are a worldwide team of multicultural individuals who strongly believes that everyone’s personal style deserves the same appreciation as high-gloss fashion imagery.
Founded by Mitali Saxena, Fashom started as an app to discover destination-specific style inspiration while packing for global travel. But as the Fashom community grew, we realized this was about so much more than just global fashion. It was a place where real people—the everywoman and everyman—could share personal fashion ideas that mattered to them and connect with like-minded people no matter where they lived in this world.
How are we doing?
Fashom users can upload their own photos and videos, like and comment on posts, tag the brands they’re wearing, follow other users, explore new fashion ideas, share content to other platforms, and shop through the app. Users may also search through a digital global map to see where other users are posting, and find cross-cultural inspiration. The emphasis on body confidence, self-love, empowerment and wellbeing is a thread that is instilled in every aspect of Fashom’s platform.